Superunie is a purchasing cooperative that represents 12 independent retail organizations in the Netherlands. Superunie’s members are mostly family businesses and retail cooperatives with often regional ties. The organization covers the market with more than 1,650 stores and has a market share of almost 30%. Superunie has been successful since 1956.
Derlon is its own Premium house brand that fully serves consumers for their daily personal care at a low price. The care products are formulated from the highest quality raw materials, ensuring the best results.
The buying organization has improved the quality of these products, which called for a new fresh packaging line that exudes quality. And that encourages consumers to buy these care products in the supermarket.
Liesbeth Ronden was asked to develop this new line. After all, your personal care deserves a well-kept package. The result: a new fresh design with a high quality look with impact on the shelf.
Smell me! Touch me!