Packaging identity is literally: an identity you can grasp. Lift it up, look at it, feel it, open it and sometimes close it again. I apply multisensory design to arrive at a design that appeals to all the senses.
Even more than a product, I package a message. A packaging design always tells its own story. So that the packaging is not only on the table, but also stands for something. A better world, pure taste experience or maximum ease of use. What story does your next product tell?
Studio Liesbeth Ronden has over 25 years of experience in concept development and packaging design in food and non-food. Together with a select number of regular partners, I oversee the entire chain, from production line to store floor. From the very first brainstorming session I think along about taste, design and positioning, but also about the practical feasibility of production and logistics.
Precisely because of my total approach, I work on the most diverse assignments. From an open question (‘how do we market a plant-based packaging design?’) to a completely closed briefing (in which I always find a surprising opening).
If the assignment requires it, I work within my studio together with a specialized taste director, product designer or packaging expert. Together we appeal to all senses, oversee the entire chain and add something special to crowded shelves and web shops.
In recent years I have developed packaging identities for start-ups, scale-ups and established brands. With an authentic identity as a starting point, solutions always have enough potential to grow and enough scope for expansion, new flavors and variations.
GO FOR A PACKAGING
THAT YOU CAN'T LET GO OF
