What do we stand for at ChillBits?
ChillBits are Tiny Bits of Frozen Goodness that address environmental challenges of reducing food waste and preventing the consumption of single-use plastic. ChillBits upcycle outsider fruits and vegetables that are doomed to become waste. ChillBits brought food waste back into the ecosystem by turning it into slow-pressed, fast-frozen flavor bombs with ice cubes.
One pack of ChillBits saves 30 plastic bottles and avoids transporting 7.5 liters of water. How? By making disposable plastic completely obsolete. By making tap water cool again. By making sugary, processed beverages completely obsolete.
Welcome ChillBits?
The assignment was to launch a fruit and vegetable fight against food waste in the hospitality world. We realized that food waste was only part of the problem. The other part? The plastic pollution crisis stems from consumerism. The main challenge was to do more than just design packaging: we had to design the whole ecosystem and language that could motivate consumers to change their way of thinking.
Result?
From providing a sustainable solution to the food waste problem to growers to nurturing the harvest of local farmers and short chains. From food waste to innovative solutions:
Let’s make ChillBits talk, less is more.
Nominated for the Pentawards 2024!