What was the design challenge?
To devise and implement a new Visual Identity at corporate level as well as at packaging level for distribution and food service. To create a unique world with a memorable experience to express the pride and strength of the company Van Oordt.
On the one hand there is Van Oordt with all its know-how, heritage, quality guarantees, machines, services, portfolio and distribution network. This all comes together in every portion pack she makes. One small cup or sachet captures the whole world of support from Van Oordt. On the other hand, it gives Van Oordt’s customers a lot of advantages: efficiency, hygiene, less waste, service towards their own customers, contact moments, taste and experience. Van Oordt turns each portion into a memorable experience. A whole world of added value and possibilities, all from one small cup or sachet.
Each portion pack contains over 280 years of experience, knowledge, quality guarantees, network, service and support. As a result, Van Oordt offers more than single-portion spreads; they are offered convenience, service, a message or a smile. A one contact moment with Van Oordt as the sender, a pampering moment for the customer. We put more experience into it, so your customers get more experience out of it.
Van Oordt
The portion company'
_
Always bringing a little extra