Springvalley is a French fruit juice brand and a relatively small player. The soft drink scene in France is different from that in the Netherlands, but here too the market is dominated by a few big players. Springvalley asked Liesbeth Ronden to design a new range of juice cans, starting from the brand’s own strengths and not designing a me-too line.
This gave her the opportunity to design a line with a distinctive and special image. Her experience in the field of canned printing techniques came in handy here, as this is subject to a number of restrictions. She took on the entire process: from design to printing guidance to final product. The result: a sparkling and attractively designed line of fruit juices.