Hemp has traditionally been cultivated for its nutritional and healing properties. Using modern pressing techniques, Sana has managed to preserve and isolate the best that hemp has to offer in cold-pressed hemp juice.
Sana Hemp Juice is the only true raw hemp juice commercially available on the European market. It was up to me to provide this top innovation with a powerful visual identity.
One of the challenges is to focus on the positive aspects of hemp while staying away from negative associations with cannabis. Placing the leaves of the hemp plant in a circle creates its own distinctive, positive brand image. This is enriched with organic shapes and shades of green that reinforce the natural and organic character of Sana Hemp Juice.
The brand & packaging design does not go unnoticed. Sana Hemp Juice is nominated three times during the World Beverage Innovation Awards 2015: for ‘Best functional drink’, ‘Best new beverage concept’ and ‘Best new brand or business’.