In collaboration with Ronald Meekel, same-d we developed the corporate identity and website for an online platform and webshop for women with an active lifestyle.
Motion3Women is part of the store Motion3 on IJburg Amsterdam.
Motion3Women’s corporate identity aligns with Motion3, but has feminine twist. The identity of both makes them clearly related.
The starting point for the design is a look that matches the fact that sportswear is increasingly fashionable.
The woman is giving more attention to her sports outfit (Athleisure). Women are increasingly opting for comfort. Almost every woman has a sporty look as part of her style.