Welcome Faia!!!
In Co-Creation with Yolanda van der Jagt, we were asked to value premium residual streams of onions, fresh garlic and ginger. A new positioning of a new product with its own recipe in a distinctive packaging.
Our answer to this extensive question became the concept Fresh flavorings for every day. With the result, the product brand Faia under the corporate Faiafood flag.
Eating more vegetables has never been so easy! Putting a super healthy meal on the table every day can sometimes be a challenge. We therefore came up with various concepts for Faiafood to help consumers eat more vegetables daily. Fitting into a healthy lifestyle. Whether it’s a purely Dutch dish or a Mediterranean, Japanese or Indian one, in the Wheel of Faia we developed, you can see that the products are widely applicable and can give any dish a Faia boost!
For this new positioning, Yolanda van der Jagt developed contemporary recipes, I packaged them in a distinctive packaging & brand identity. Dianne Potters wrote the brand story for Faiafood.
News: "Smaakvol gemak in jouw keuken: Ontdek Faiafood’s producten van ui, knoflook en gember"
Who is Faiafood?
As four companies, we have been a close-knit family for decades. On our land we grow the most delicious onions, fresh garlic and ginger. With these we develop natural flavorings that enrich your meal. You take our products right off the shelf and recognize them immediately. They are the new gold.
From now on, prepare your food so that it tastes even better and stimulates the senses. A tasty, healthy meal is now within everyone’s reach. We pay tribute to onion, garlic and ginger. These ancient crops have been known for centuries for their healthy properties. They give strength and life energy.
Our wide range offers plenty of inspiration and daily convenience. From ready-made boxes to sliced mixes, from fresh purees to juices. We help you mix and match your favorite ingredients with our seasonings. Whether you’re cooking a Dutch meal or an adventurous world dish, make a delicious meal quickly and easily.
Without chopping and mincing, we’ve already done that for you. So no hassle and your hands stay clean too. Our onions, ginger and garlic are grown with love and fully utilized. All of our quality crops taste equally delicious and deserve a place on your plate.
Cool and smooth, or gnarly and crooked.
Nothing goes to waste.
This is how we operate.
We fervently believe in the power of eating more plant-based food. Our seasonings will help you do just that. It’s a gift from Mother Earth, tasty and healthy. And the best solution in the fight against climate change.
More plant-based eating is becoming the new normal. Not just dealing with today, but also with the future. That is what we are doing. Everything with respect for the environment. Without waste. The future of food is more plant-based food on the menu. That is what we are working on, every day.
We are FAIA - Fresh seasonings for your everyday food.